Attract, Convert, and Close More Deals!
Too many emerging franchisors are wasting critical capital, resources, and time on lead generation, paid media, and broker engagement without first building and deploying a thoughtful, differentiated, and compelling brand foundation and franchise sales discovery process. The result, you're not gaining enough traction in the competitive franchise sales marketplace, your lead to qualified candidate conversion ratio is too low, your brand is not top of mind in broker conversations, and you're not gaining the lift you deserve. Spending more money, switching marketing channels, and adopting different media is (probably) not the solution!
Before doubling down on your development efforts, you need to build a better brand foundation - your overall brand positioning, your brand story, your franchisee opportunity profile, your franchise sales website copy, and franchise sales discovery process and media. Its critical that you develop, own, control, and, over time, continuously improve these brand assets.
We can help you differentiate your brand, unlock your brand story, and deploy a compelling franchise sales discovery process that will create lift for your brand.
Brand Foundation and Sales Strategy
Through a intensive team process that includes our BrandStory workshop and done for you services, we'll work together as we develop your franchise brand positioning - your BrandStory, your GoodFit franchisee opportunity profile, and the overall foundation for your franchise sales website.
Far beyond the generic, we'll work toward unlocking and positioning your franchise brand from the ground-up, based on the origins of your brand, your founder story, the transformation you offer franchisees, how you help them achieve their goals, and the greater good that your serve.
Based on your industry, estimated initial investment, Item 19 representations, ROI potential, and the competition, we'll help your team identify and profile your GoodFit franchisees and clarify your messaging to attract GoodFit candidates and filter out bad leads.
After we position your franchise brand and develop your brand positioning, we'll implement by developing the copy for your franchise sales website including your transformative headline, your uniques, your founder story, and a deeper dive into the opportunity that you offer and how you help franchisees succeed.
Fixed project based fee of $4,500. Contact our team at (800) 976-4904 to learn more about this service and why its a compelling value. Other options include joining our Accelerator Membership and accessing our Building Your BrandStory Masterclass.
Franchise Sales Discovery Process
Your need a differentiated franchise sales discovery process. Not a generic after thought that feels like everyone else and will get you out flanked by the competition result in lost traction. Once we've built your brand foundation and brand story we'll work with your team to develop and deploy a compelling discovery process. Our services include the strategy, deployment and design of your media.
We'll build your franchise sales discovery process media around the franchise brand foundation that we've built.
Following our 6 step GoodDiscovery process we'll develop you copy and design from your initial automated email response to your discovery day presentation.
Fixed project based fee of $7,000. Contact our team at (800) 976-4904 to learn more about this service and why its a compelling value. Other options include joining our Accelerator Membership and accessing our Building Your BrandStory Masterclass.
Support to Close Your Deal
Depending on your needs, our team is ready to assist with franchise sales administrative support. These non-legal services include assistance on everything from disclosing your FDD, to mapping territories, and closing the deal
GoodSpark Profile
For GoodSpark Brands that build their franchise brand foundation and discovery process with us or are Accelerator Members that complete Accelerator Frameworks 1 and 2, we their GoodFit Opportunity profile listing in our GoodBrands directory.